At Atharv, products are not just products. They are stories...


Stories of artisanal communities keeping our cultures and traditions alive by making merchandise from their hands with their unique traditional techniques. Decades of working craftsmanship, passed down from generation to generation, native to the tribes region, culture, or background is used to expertly create a specific good.

The goods are tangible manifestations of immaterial cultural heritage and are created using raw materials such as bamboo and natural fibers that include cotton, silk, linen, etc. The onslaught of resource crunch (with afforestation), modern consumerism, and government apathy, these artisans are struggling to make both ends meet And that why we created a brand that aims to change the way we use everyday products.

#ForTheWorldWeWant Our purpose is to bring our customers everyday products that are planet-positive and connect them to our cause of uplifting these rural women artisans. and we transform their stories of pauperism to empowerment and better lives for the artisans, their families, and their communities.

Every single day, each artisan, each place and each technique adds to our story of bringing meaningful change. Everytime you shop a product, you become a part of this story: A story that endures and brings you exceptional goods while helping the marginalized.

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The future depends on what we do in the present. Gandhi.

[Be The Next Changemaker]